Do you agree or disagree with the following statement?
Television advertising directed towards young children (aged two to five) should not be allowed.
Use specific reasons and examples to support your answer.
With the development of the mass media, advertisements become more attractive to many companies. Television advertising is always the most popular way to attract more customers, for it shows or illustrates the products and their functions more directly and vividly. And nowadays as parents show more love to their children, companies make all efforts to advertise directly to young children, which can "persuade" parents to pay more for their children and gain more profits. However, as far as I am concerned, I strongly believe that it is harmful to young children when television advertising directed towards to them. There are two reasons to illustrate my opinion.
First and foremost, television advertising should not be directed towards to young children, for children lack the ability to identify good or bad. The children at the age from two to five are too young to tell the good from the bad, which will lead them to make the wrong choices. As advertisement agencies are good at taking advantages of high technology, young children are easily attracted by the colorful and lively ads and are lured to buy something useless or harmful to them. For instance, the advertisements of chewing gums are always dramatic and fantastic, which easily please young children with imaging the joy of chawing those chewing gums. Then the children will keep bothering their parents for buying them chewing gums. However, since chewing gums are made of several chemical compounds which have some bad effects on children's health, young children are actually harmed by these advertisements and their products. Some young children even died because they suddenly choked when they chawed chewing gums. Therefore, to some degree, television advertising directed towards the young children is not only a waste of parent's money, but also harmful to young children's health.
In the second place, television advertising directed towards to young children means that young children are more attracted by television programmes, which is harmful to their eyesight and interfering to foster their social communications. According to some research, more and more children become shortsighted at younger age than before, because of watching television too much. In addition, as the childhood is the best and essential time to acquire basic skills, if young children are absorbed in television programmes, they will lack a lot of chances to get along with others and make new friends. This is particularly not beneficial to foster their social communication skills, which will have bad influence on their life-long development. Hence, television advertising should not be directed towards young children.
All in all, television advertising directed towards young children (aged two to five) should not be allowed, for it not only is harmful to their health, but also has bad effects on their self-development.