Do you agree or disagree with the following statement?The opinions of celebrities, such as famous entertainers and athletes, are more important to younger people than they are to older people.Use specific reasons and examples to support your answer.
Opinions of young celebrities are more attentively heard, even believed, by the younger people than by the older people, who often have their own role models apart. On occasions, it is amusing for the general public to listen to what famous stars have to say, but what is said could sometimes turn out to be particularly not in favor of the more naive people. Too often, opinions from celebrities could be harmful to young people's mental and financial health, to say the least. Unlike the older people, the younger people admire and want to imitate 'notorious' celebrities whose remarks, however out of the common, are readily taken for granted. This could affect them negatively due to their lack of mental maturity to follow bad rather than good examples. Apparently, it is not only the words but also the deeds of those 'role models' that are not doing any good for the mentality of the younger people. Today, television and the Internet have generated tremendous exposure for a number of elite stars who stand for partying, drug abuse, drunk driving, rapid marriage and rapid divorce, and on and on. Most teenagers and young adults, who tend to attach importance to celebrities' opinions, actually become other people since their thoughts are celebrities' thoughts spoken in the spotlight. Fortunately, it seems that the older people are easily getting tired of celebrity overload and do not pay so much attention to scandals. Young celebrities' opinions could become a persuasion in advertising, thereby affecting young consumers' pockets. Very famous personalities in the fields of pop music, cinema and sports, are being hired to give positive comments about products and services that have little or nothing to do with their professions. Nowadays, companies all over the world are using celebrities to orally promote sales of anything from fast food to young fashion to fancy car. Under the influence of what is called 'celebrity testimonials', the younger population, rather than the older population, are encouraged to buy things they really do not need and spend money they actually do not have. That is, a celebrity works as a convincing sales-speaker through the image of strong role model among the younger generation. Usually, the older generation would not entirely trust products and services endorsed by celebrities. To do justice to all shining stars in the galaxy of fame, probably they have the freedom to voice their opinions of whatever kind, so it is up to people both young and old to evaluate what is said and done. However, it is always advisable for the younger people not to follow celebrities' opinions blindly. It is one thing to hear celebrities breaking the mold; but it is quite another to know if they are degrading good social and family values.
Nowadays, people are highly exposed to the celebrities’ world—live entertainment news, celebrity interviews and celebrities’ reality show. The question comes, “who are influenced more by the opinions of celebrities?” As far as I am concerned, celebrities’ opinions are of more importance to older people.
First of all, young people are able to access various information--from internet, peers or journals and the like--and celebrity is just one of the sources. However, older people’s information source are usually limited to TV news or programs, during which the presence of celebrity is quite often. So, older people are exposed more to the opinions of celebrities. For example, older people in my family--my parents, my aunts and uncles—are big fans of a TV program called “Old Uncle”. The host of this program is Bai Wanqing, a famous mediator. Her statements in the program are always highly valued by my parents, while I treat her opinions indifferently. In such cases, older people are influenced more by the opinions of celebrities.
Moreover, young people are usually better educated than older people and most of them receive higher education. As a result, they are more likely to make wiser judgment based on their profound knowledge and experience. So, opinions of celebrities tend to have less influence on them. For example, it is quite often that many female celebrities like to recommend cosmetics they prefer. Although their recommendation seems to be so convincing, I will not blindly take these suggestions. Instead, I would do some research online to see whether the products recommended are truly good. Obviously, young people are less affected.
Admittedly, young people are more willing to spend a great amount of money on celebrity-related products or works. For example, one of my friends Su Hong would attend every concert of Jay Zhou; she would purchase all the music album of him. However, it doesn’t mean young people would take celebrities’ opinions more seriously.
In a nutshell, I still hold the idea that opinions of celebrities are of less importance to younger people.