People are now surrounded by advertising. This both affects what people think is important and has a negative impact on people’s lives.
To what extent do you agree or disagree?
The real influence advertisement can bring to ordinary people is arguable. In my opinion, although I have to admit that the prerequisite of any successful advertisement is to influence the general public, it would be unwise to ignore its merits.
The influence of advertisement has already gone far beyond its most obvious function: to popularize products. Despite the fact that such ability is the main purpose when advertisement debuts, there is more to it, as now it has commonly functioned as an approach to provide extra value to the goods, achieved by constant appearance of certain concept in advertising and therefore to shape public opinion. An example of this is diamond, which has been disguised so well that almost everyone now is certain that it is one rare mineral with extremely low reserves and a symbol of long-lasting relationship, although the fact could be the exact opposite.
However, saying it is wrong to overlook the effect of advertisement is not equal to saying it is acceptable to ignore the most significant advantage of it, being to fulfill demands, since it is beyond argument that demands drive purchase, especially for those living in less satisfied condition. Yet it should also be noticed that demand is a vague expression that has been constantly misunderstood as the ‘demand of necessity’, in which case the need in people has been restricted to the basics to maintain life. The purpose of many purchases people made has now extended to satisfy their mental desire, or as a commitment to others in the case of diamond.
Overall, while one must recognize the profound influence of advertisement in people’s life, this may not be completely negative.