Describe an advertisement you have seen recently
You should say:
when and where you saw it
what was advertised
what the contents of the advertisements were
and explain how you felt about it.
advertisement of food/car/clothes/electronic equipment
advertisement on TV/Internet/newspapers
It is a creative and original advertisement…
The advertisement is about…
It is targeted to…
One advertisement that interested me in particular was an ad for a shampoo from the brand Clairol. “Do you want to know how in fact Sleeping Beauty woke up?” says a sexy male voice. Then the Sleeping Beauty appears on screen.
She is lying in bed, sleeping soundly. Suddenly she smells something, and wakes up and goes directly towards a pond with an open bottle of Clairol shampoo near it. She is fascinated by the fragrance when she uses the shampoo to wash her hair. Then Sleeping Beauty goes back to bed with her hair more beautiful and fragrant than before. At the end of the advertisement, the Prince comes and sits quietly by her side. The commercial ends there, but we can imagine that the Prince will kiss Sleeping Beauty to wake her up and they will live happily after.
I think this advertisement is very creative and original. It rewrites a very famous fairy tale and gives it a new meaning. The story is intertwined with the shampoo, accentuating its most prominent feature: the fragrance. From my perspective, this advertisement is very successful because many of my friends bought this shampoo after seeing such an enticing commercial.
Which type of advertising do you think is more effective, the ads on TV or on the internet?
In the past, people were easily attracted by TV advertisements that were featured by creative designing and dominant market share. People used to open the television and select certain programs to watch at night, when it was a good time for advertisements to prevail information and sell products to audiences. At present, however, it seems that the internet has occupied a more effective role. Having already formed the habit of online searching, the internet has become the most influential media that can spread relative commercial information to internet users in a prompt and easy way. What is more, online shopping also boost the impacts of online advertisements, which are definitely the most effective type of advertising in present society.