雅思考试要想取得高分,考生们必须好好复习,为了帮助大家更好的备考,小编下面为大家带来了雅思试题:口语真题解析,希望同学们认真学习下,相信对大家是很有帮助的。

  Part 2

  Describe an advertisement you have seen recently

  You should say:

  when and where you saw it

  what was advertised

  what the contents of the advertisements were

  and explain how you felt about it.

  题型分类:物品题

  参考内容:

  advertisement of food/car/clothes/electronic equipment

  advertisement on TV/Internet/newspapers

  可用句型

  It is a creative and original advertisement…

  The advertisement is about…

  It is targeted to…

  Sample:

  One advertisement that interested me in particular was an ad for a shampoo from the brand Clairol. “Do you want to know how in fact Sleeping Beauty woke up?” says a sexy male voice. Then the Sleeping Beauty appears on screen.

  She is lying in bed, sleeping soundly. Suddenly she smells something, and wakes up and goes directly towards a pond with an open bottle of Clairol shampoo near it. She is fascinated by the fragrance when she uses the shampoo to wash her hair. Then Sleeping Beauty goes back to bed with her hair more beautiful and fragrant than before. At the end of the advertisement, the Prince comes and sits quietly by her side. The commercial ends there, but we can imagine that the Prince will kiss Sleeping Beauty to wake her up and they will live happily after.

  I think this advertisement is very creative and original. It rewrites a very famous fairy tale and gives it a new meaning. The story is intertwined with the shampoo, accentuating its most prominent feature: the fragrance. From my perspective, this advertisement is very successful because many of my friends bought this shampoo after seeing such an enticing commercial.

  Part 3

  Which type of advertising do you think is more effective, the ads on TV or on the internet?

  比较题,分析两类广告的优势,并进行比较,但是比较的维度已经给定了,就是广告制造的直接效果--哪一种会对观众造成的影响力更大/明显。这道题可以从广告传播的方式、广告的覆盖面以及及时性等角度展开分析,并引入时间上的差异。

  In the past, people were easily attracted by TV advertisements that were featured by creative designing and dominant market share. People used to open the television and select certain programs to watch at night, when it was a good time for advertisements to prevail information and sell products to audiences. At present, however, it seems that the internet has occupied a more effective role. Having already formed the habit of online searching, the internet has become the most influential media that can spread relative commercial information to internet users in a prompt and easy way. What is more, online shopping also boost the impacts of online advertisements, which are definitely the most effective type of advertising in present society.

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